Transport Graph

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Transport Data Depository

The whole Transport Network, and your own data, in one API

Transport data can be… finicky. Unstructured, undecipherable, unreliable and resource intensive. You have better things to be doing. Our Transport data depository provides everything you need in one place and includes all the important things that really impact the transport network. The platform already contains core national sets such as real-time rail, bus and road performance, (with up to 5 years of historic data), and integrating your own data sets is straightforward – even securely partitioned confidential or commercially sensitive data. All data and services, including intelligently aggregated and predictive data and personalisation-as-a-service, can be used by third party developers and transport operators through a simple REST based API or mobile SDK.

UK rail

Live & historic train positions + performance data (TRUST, DARWIN, NR, etc). Live and forecast weather, sentiment and normalised performance statistics.

UK bus

Live & historic bus positions + performance data (TNDS, NEXTBUS, operator telematics*, etc).

UK conditions & events

  • Live, forecast & historic weather, Air quality data (MET OFFICE 1km, etc)
  • National Air Quality
  • Key impact events (school holidays, major sporting events, concerts)

UK sentiment

Social media sentiment mapped to services. Twitter included (parsed and mapped) with support for FB under licence fees.

UK road

Strategic Road Network, Live + 1 year historic (HE). UTMC where available.

Local network

(UTMC, Parking, P&R, Control & Condition monitors, Sensor data).

MaaS & alternative schemes

Alternative Scheme Data is being added all the time (CAV, Cycle / Bike schemes, Lift Share, Private Fleet), however you can also use our STOCK LOADER to add your own.

Add your own

IOT and sensor inputs, CRM, revenue, engineering, telematics, and behaviour data.

Intelligent Journey Planning

Let your users plan journeys the way they want to make them

Journey planning is a commoditised product in this day and age, yet many of the current journey planners are sub-standard, with clunky interfaces and an inability to reflect the often multi-modal way people want to travel. Even Google Maps doesn't incorporate journeys that include the drive to a rail station, let alone factor in the likelihood of getting a parking space if it is a rainy Monday morning.

Journey Planners may not be exciting to everyone, but it turns out they can be a lot better. Here are a few key features of our Journey Planner.

Real multi modal, door to door

Understands real journeys, like cycling or driving to a station, park and ride, taxi or lift share, CAVs, season tickets, parking capacity, congestion, air quality and LSTF programmes.

Live and predictive

  • Live and predicted service performance for road, rail and bus.
  • Watch key routes from simple journeys, like the bus home or a regular train route, through to complex multi-modal journey.

Air quality and sustainable transport

  • Understand your air quality issues and their causes and you can begin to fix them.
  • Incentivise Sustainable Transport aims through the journey planner and communications channels.
  • Encourage use of Park and Ride schemes, public transport, cycling and walking options, - Route people around pollution and trigger dynamic controls from predicted problems.


  • Step by step, constantly updated plans to avoid unexpected disruption.
  • Updates you on your journey (replanning), providing alternative routes when something goes wrong.

Add your own transport, lift sharing and CAV

  • Community Transport, Private fleets, Autonomous Vehicles, Cycle schemes, Lift-share, dynamic parking schemes.
  • Add your existing ride-sharing programmes and allow users to plan journeys that utilise sharing for partial legs.
  • Offer lifts to the station, buddy travel, Uber and CAV bookings by integrating live capacity.

Personalisation & regionalisation

  • JP learns how each user uses it and adapts results accordingly. Cost, Exercise, CO2, mode and interchange preferences all tailored to each unique user and the journeys they make.
  • Take ownership of your network, provide your users with a journey planner that is aligned with the needs and capacity of your network.

Personal Communication

Talk to every user and customer as an individual

You can either talk to your customers as individuals and help improve their day, or you can mass-broadcast the same thing at all of them and hope they hear something useful.

Owners and operators have often relied on the latter to communicate with the people who use their networks – from posters on platforms that are only seen when it’s too late, to tweeting 50,000 people at work in Manchester about an interrupted rail service. 

Our approach to personalisation comes from the online advertising industry, where behavioural understanding and personalisation have been the focus for over 15 years, and from B2C engagement, where brands live and die by engaging with the intended consumer in the way that suits them. 

Transport Graph lets you understand your customers, give them the information they need to make their day better, and communicate with them in a personalised manner.

Personalised, multimodal RTI

  • Real Time Information for the individual traveller. Talk to everyone on a specific service, or everyone who travels between 2 stops or stations.
  • Enable multi-modal disruption avoidance – is the bus home stuck in traffic? Is the train going to be late? Is there a better route they could take? Tell the people who need to know BEFORE it becomes a problem.

Maas and transport on demand

  • MaaS is about more than integrated ticketing, it is about personalising the transport network and enabling everybody to travel in the way that suits them, whenever it suits them. Our platform handles the transport data processing and personalised information whilst you concentrate on the other challenges of MaaS.
  • For Transport on Demand to work, you need to know where your transport is and where the demand is… we can join it up for you.

Identify painpoints and interact

Problems? Improvements? Ask the people who can tell you what you need to know without bothering everybody else. Talk to everyone on a delayed service – or just the people who have been delayed by more than 20 minutes 5 times in a month. Ask the people who park in your carparks, drive down your roads or match any pattern you can think of.

Social media integration

  • Build chatbots that understand the user – voice or text based.
  • Personalise Twitter DMs, Amazon Alexa / Echo, FB Messenger chat bots – integrate with the channels that your customers are already using.
  • Integrate live and predictive advice and a knowledge of the entire transport network.
  • Support social media and customer service teams by intercepting and answering the easy questions. Provide routes, advice, disruption and advice automatically and proactively.

Behavioural Change

Optimise capacity and support sustainable transport initiatives

Long term behavioural change is key to sustainable transport, capacity optimisation and smart city programmes, but current techniques are achieving very little. Posters and traditional campaigns can raise awareness, but to affect change requires the removal of barriers and the incentive to try something different. The problem is, everybody’s barriers and rewards are different

Transport Graph uses behavioural and personalisation technology from online advertising to help identify customers who may be open to change, remove those barriers and incentivise the alternative choice. Used in conjunction with the suite of tools provided by the platform this allows you to:
  • Identify pain points and optimisation issues from your BI dashboard
  • Determine potential solutions – modal shift, routing, behavioural changes
  • Communicate directly with those who can affect that change
  • Reward them for adopting the change

Target relevant audiences

  • Identify pain points and optimisation issues from your BI dashboard.
  • Identify potential solutions – modal shift, routing, behavioural changes.
  • Communicate directly with those who can affect that change.
  • Reward them for adopting the change.

Identify barriers

  • It’s rarely the lack of a helmet or a light that stops people cycling to work, even though that forms the focus of most Local Authority cycling incentive schemes – bigger barriers are the lack of bikes, fear of roads and perceived hassle.
  • Once the barriers are understood, set about removing them. Install bike-hire docks where people need them, enable short-term trials, encourage corporate engagement, de-mystify public transport or make exercise more accessible.

Reward loyalty & long term adoption

  • Offer incentives that appeal to the user, aligned with recommendations that will help them.
  • Rewards are not just vouchers – sometimes a better / cheaper / nicer journey is reward in itself. Personalise the reward to the individual.
  • Tie validation of incentives into activities – e.g. only validate vouchers if somebody has used the park and ride instead of driven into the city centre.
  • Create loyalty and reward schemes based on how people travel. Integrate activity trackers, fitness goals, frequent traveller discounts, CO2, CSR and more.

Business Intelligence & Data Capture

Unlike traditional data feeds, the Zipabout API also gathers data for you

The open data movement has conditioned the transport industry into accepting ‘pushed’ data as the norm, but this is rarely the case in the private sector where the likes of Google have led the way in gaining understanding from the usage of their data.

Two-way communication and flow of data are key to the Transport Graph platform, enabling the gathering of a far richer dataset based on how your users use, interact with and respond to your data.

Patent pending technology allows the collection of detailed customer demand and intent based on their interaction with transport information. Historic demand and short to medium term demand patterns can be collected and analysed in real time.

Understand demand

  • Map door-to-door demand to weather, time of year, conditions and other behavioural patterns.
  • Understand the choices people make and why they make them.

Network pain points

Identify the areas that don’t work so well – modal interchanges, service timetabling, disruptive events that can be fixed or avoided.

Customer pain points

Listen to your customers and spot the problems that don’t make it through to your customer service teams. From overcrowded services through to parking and station facilities, road layouts, customer service, pricing and accessibility. We have 5 years worth of data you can mine and add to it every day

Performance and health check tools

  • Not all BI needs to be internal.
  • Share performance, improvements and live status with your users.
  • Enable choice and avoidance of disruption.
  • Provide ‘health check’ facilities to predict journey conditions.


  • Identify ‘pain points’ and trial solutions on a micro scale.
  • compare before and after to build cases for ROI.
  • Identify opportunities for large-scale investment – where to spend money most efficiently.
  • Build business cases for infrastructure and service development.

Plays Well With Others

Easily integrates with other platforms

Designed from the outset to be platform agnostic, Transport Graph can be used in its entirety or combined in a modular fashion with existing APIs and datasets. It works  with your CRM platforms, 3rd party journey planners, ticketing solutions or proprietary apps and digital channels.

Your audience - your brand

  • ‘invisible’ integration via SDK and API
  • integrate with apps, websites, wifi systems
  • on Amazon API Marketplace
  • Tracking API no harder to install than google analytics
  • Add rich content and personalisation features to your own apps and digital channels

External data

  • Anonymous integration with your CRM system – GDPR compliant
  • Hand off to ticketing systems, on board information and entertainment
  • Personalise your entire digital offering
  • Use your own journey planner, or google, or SilverRail, or Apple Maps
  • Power your own BI tools, extract data in Tableau or share with modelling systems

Visual toolkit

  • Whitelabel journey planner and app interfaces available
  • Example personalisation interfaces available
  • Visual guidelines for accessible journey planning and use of live / predicted data